PODFOX MEDIA PRESENTS
Pet Industry
Podcast Resources
The production team behind some of your favorite pet industry podcasts, such as:
Charting
countries
10+
Global
Top 2%
Pet Shop Girls
Pet Boss Podcast
Tip the Dish
Want your own chart-topping podcast?
Paws-itive Growth:
5 Ways to Leverage Podcasting for Your Pet Business
Whether you're a pet store owner, trainer, groomer, or anyone else revolutionizing the pet industry or serving your local pet community, a podcast can help you connect with your audience, share your expertise, and grow your brand in a way that’s authentic and impactful.
1
2
Traditional Podcasting
An ongoing, episodic podcast that provides consistent content on topics relevant to your audience
How It Helps:
Establishes you as an authority in the pet industry, keeps your brand top of mind, and builds a loyal listener base
Example:
Weekly episodes on pet care tips, interviews with veterinarians, or discussions on pet industry trends
private
podcasting
A podcast accessible only to a select group, such as customers, VIP members, or subscribers
How It Helps:
Creates exclusivity and adds value to your premium services, fostering a stronger connection with your most engaged customers
Example:
Training and onboarding for your team, answering FAQs for customers or clients, sending updates to your community
3
limited
series
How It Helps:
Allows you to deep dive into a particular subject, creating a valuable resource for your audience without the long-term commitment of a traditional podcast.
Example:
A 10-episode series on pet nutrition, seasonal pet care, or the challenges of pet adoption
A short-run podcast focused on a specific theme or topic. Answer FAQs, teach a specific skill, nurture prospective customers.
4
5
Audio
summits
A collaborative project with other experts and industry contacts, typically focused on a specific theme.
How It Helps:
Positions your business as a thought leader by hosting an event that brings together top voices in the industry, while also expanding your network and building your e-mail list.
Example:
Busting Pet Health Myths (featuring holistic health experts, for pet parents), Biggest Pet Business Lessons Learned (for B2B) or Marketing Your Pet Business (for B2B)
podcast
guesting
Appearing as a guest on other established podcasts within your industry or industry-adjacent shows.
How It Helps:
Increases your visibility, introduces your brand to new audiences, and builds credibility without the time commitment of running your own show.
Example:
Sharing your expertise on popular pet care podcasts or discussing your entrepreneurial journey on business-focused shows.
We’ve got so many more ideas for you.
I already have a podcast.
Strategic consultation or podcast management
Which one sounds more like you?
I might want to start a podcast.
White glove, done-for-you launch support
Founded by Sarah Heeter in 2019 in Phoenix, Arizona, Podfox Media is led by some of the foremost thought leaders in podcasting. We have produced nearly 100 shows across categories such as Pets & Animals, Business, Entrepreneurship, Marketing, Art and Photography, Outdoor Education, Travel, Culinary, Marriage and Family, and so much more. We’ve consulted on hundreds of shows and produced thousands of epsiodes. Our clients grow memberships, increase customer retention, build expertise and industry reputation, get book deals from major publishers.
There are two main ways to work with us: strategic consulting / podcast coaching only or white glove, done-for-you production services, which includes strategic support, too. We help with every step of the launch for new podcasters, or we can help take over the burden of producing your podcast if you’re currently DIYing.
Done-For-You
Production Services
Schedule a Call
- White glove launch services: we support you every step of the way
- Create-your-own management and production services packages: we accommodate your priorities + your budget
- We often support podcasters with audio-only shows (no pressure to show your face!) but we love to support video projects, too
- Also includes our industry-leading strategic consultation support
- Pay-per-session with no ongoing commitment
- Or, buy a package deal and save!
- Ask us anything about podcasting and get personalized support
- Supporting podcasters with growth, marketing strategy, tech, monetization including sponsorships, content planning, guest workflows, interview skills, pitching yourself to be a guest on other podcasts, and so much more
Strategic
Consultation &
Podcast Coaching
Book Now